Updated 9 July 2018
| OUR COMMITMENT TO PRIVACY
We believe that you deserve to know and easily understand how we collect and use the data you provide to us. With that in mind, we have spent time reviewing both our Privacy and Cookies Policy – even creating dedicated pages for each – to ensure that you have all information available to you and feel completely comfortable sharing your information with us, knowing that it will only be used for positive activity.
This policy was updated in July 2018 to reflect GDPR compliance standards in Europe.
| THE PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, location, time zone, and some of the cookies that are installed on your device. For example, we collect information about your location in order to better understand your geographical location and based upon that, the types of products you prefer to see so we can make better decisions through our buying strategy, advertising imagery, and so on.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. For example, we use this data to improve your experience on our website; if we find you keep leaving the Site on a certain page and you are using a certain browser, we understand that that page may need improving.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. For example, our Facebook pixel records what products you viewed, so we can market them to you and offer personalised discounts on those products at a later stage.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and/or PayPal login), email address, and phone number. We refer to this information as “Order Information.”
Some information, such as IP and your email address, may be shared with the following third parties who help us run our website and email programs. They will only use this information to serve our needs and are prohibited from using it in any other instance. They are: Facbeook (social ad serving), Google (ad serving and website tracking) and Mailchimp (email).
| HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use this information to feature products you have viewed on our Site within your personalised advertising through the Google and Facebook advertising networks, applying personalised discounts and incentives based on the products you interacted with.
| SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
| BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
| DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
| YOUR RIGHTS
If you are a European resident, you have the legal right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. We have extended this right as a company, to all customers wherever you are in the world. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
| DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
| CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail using the details provided below:
WANDER STUDIOS trading as WANDER, 2/2 Pacific Street, New South Wales, 2024, Australia | ABN 90378024173